top of page


Family caregiving reimagined with new app developed in Great Lakes Bay Region App will allow caregivers to track patients’ healthcare data and insights

MOUNT PLEASANT, Mich., Sept. 29, 2021 — “How is my loved one doing?” This is a commonly asked question by a family member to a caregiver and unfortunately, there’s no simple answer. There are countless factors to consider: physical and mental health, fluid intake, medication – the answer becomes more complicated with each new health issue. Caregivers Insight LLC (CGI), an app currently commercializing in the Great Lakes Bay Region, has developed software with insightful data points to better answer this question.

“The idea of Caregivers Insight comes from my own personal experience,” said Christopher Jue, founder of Caregivers Insight, “I’m in Michigan and my father is in California. I relied on regular FaceTime calls and conversations with caregivers to get answers, but that wasn’t adequate. Notes taken by caregivers stored in notebooks were useless from 2500 miles away, so we developed Caregivers Insight as a solution.”

The CGI mobile app aims to improve on-going care provided by caregivers by reducing time spent documenting and filling out forms. By removing subjectivity while recording specific data, the app will allow caregivers to submit only discrete objective menu driven answers - eliminating writing summaries and remembering key events to record.

“The MBA is excited to support Caregiver’s Insight in its innovative, tech-based solution to caring for one another in a time when distance means safety,” said Nicole Wilson, Vice President of Economic Development, Midland Business Alliance (MBA). “With MBA’s focus on healthcare, technology and entrepreneurship as targeted industries, Caregiver’s Insight is a great example of the opportunities that exist when our entrepreneurial ecosystem provides collaborative, effective support.”

Within the CGI mobile app, caregivers are guided through a series of questions pertaining to vital, medical, health, and care with pre-selected answers based on one’s diagnosis. The responses are then transformed into shareable, easy-to-understand graphs and visuals displaying a loved one’s health and well-being over time.

“The development of Caregivers Insight provides a new alternative for families looking to remain informed regarding their loved one’s healthcare,” said Erin Strang, President + CEO of CMURC, “Collaborating with the SBDC, MEDC and MBA will assist in the pilot development and validation testing phase while supporting a local early-stage technology company.”

The commercialization of Caregivers Insight will be made possible through services provided by Central Michigan University Research Corporation (CMURC), in partnership with the Midland Business Alliance (MBA) as part of the Michigan SmartZone network. CMURC and the MBA were awarded $14,000 in Business Accelerator Funds (BAF) to provide additional legal and marketing services on behalf of client company Caregivers Insight.

The Caregivers Insight app is currently in beta for validation testing and will be available by end of year. To learn more about coworking space and business accelerator programs, please visit


About Caregivers Insight LLC Caregivers Insight (“CGI”) is a mobile application that gives caregivers tools to answer accurately and more thoroughly “How is my loved one doing?” Caregivers are guided through a series of questions pertaining to vital, medical, health, and care with pre-selected answers. Caregivers’ responses are converted into easy-to-understand graphs and visuals displaying a loved one’s health and well-being over time.

About Midland Business Alliance The Midland Business Alliance (MBA) represents more than 3,000 businesses as Midland's business hub. The goal of the MBA is to support the attraction, development, and growth of businesses throughout Midland by providing an integrated portfolio of tools and resources. Additionally, the MBA manages the Midland Area Farmers Market and Midland Blooms. Visit our website at for more information.

About Small Business Development Center The Michigan Small Business Development Center provides no-cost consulting, business education, market research and technology commercialization to new and existing businesses throughout Michigan's 83 counties. Michigan SBDC services are available at no cost through the support of the U.S. Small Business Administration (SBA) and the Michigan Economic Development Corporation (MEDC). Entrepreneurs and small business owners may access the services of their nearest Michigan SBDC by visiting

About CMURC CMURC is a professional and diverse coworking space with accelerator programs focused on product and strategic development for entrepreneurs to positively impact the economy in the Great Lakes Bay Region. It brings together local, regional and statewide partners to accelerate the success of entrepreneurs, professionals, and corporations growing businesses and jobs by leveraging the resources of Central Michigan University, the Mount Pleasant SmartZone District and the Michigan Economic Development Corporation. CMURC is committed to inclusive entrepreneurship with the ultimate goal of closing the opportunity gap because people from all backgrounds deserve access to business and entrepreneurial resources.


bottom of page