From Microloans to Mentorship: Lake Trust Empowers Small Businesses Statewide

Connecting entrepreneurs to capital and community 

With a focus on financial empowerment, Lake Trust Credit Union is equipping Michigan entrepreneurs with personalized tools, resources and mentorship that help them navigate unique business challenges and thrive beyond the basics. 

As a designated Community Development Financial Institution (CDFI), Lake Trust is reinvesting in underserved communities across Michigan to support equitable economic growth statewide. Its impact, however, goes far beyond financial support.  

Since 2023, Marcus Martin, Business Development Manager at Lake Trust, has been empowering small businesses through financial literacy seminars, one-on-one consultations, and community networking opportunities. These efforts help entrepreneurs overcome barriers such as limited credit, profitability challenges, and access to funding. 

“Businesses are the heart of every community,” said Martin. “When entrepreneurs succeed, local economies grow stronger. Our mission is to provide the resources, guidance, and connections they need to grow, scale, and create lasting impact.” 

Lake Trust Credit Union has partnered with several Michigan-based economic development organizations, including CMURC, to expand access to entrepreneurial resources and build a stronger statewide ecosystem. 

“There are so many financial resources for entrepreneurs, but the real impact comes from mentors like Marcus at Lake Trust, who meet them where they are and support them through their unique journey and challenges,” said CMURC President and CEO Erin Strang. 

Discover valuable resources for entrepreneurs at laketrust.com and save the date for CMURC’s Impact Day in summer 2026, where Lake Trust will be a proud partner in helping local businesses grow and thrive.