From Insight to Impact: The Power of Putting Ideas to Work

“Our business name is SRA Enterprises. That stands for Sigsby, Rick, and Ann. It is our umbrella covering several ventures.

The health and wellness side is what I call The Sigsby Shop. I operate it primarily through Amway. They own Nutrilite, which is the largest and oldest health and wellness brand in the world. What drew me in was their commitment to sustainability, organic farming, and organic sourcing. Paired with my background in physiology, biology, and nutrition, it made sense.

I am not a salesperson. I have never felt like one. I am interested in helping people when and where I can. The business has grown because I believe in what I use and how it’s improved my health and wellness.

I am the researcher for our business. Or maybe the researcher and the connector. If someone is doing something the hard way, I listen. I see the gap and try to help them bridge it. Whether that means connecting someone to a grant writer or pointing them toward development resources, that is the role I naturally step into.

My favorite part of entrepreneurship is building something tangible from almost nothing. Creating your own system. Your own structure. It is yours, which is a great feeling.

The hardest part is discipline. Making the calls. Sitting down to do the books. Curiosity comes easily. Discipline takes work.

If someone wants to explore products, my site is: www.amway.com/annsigsby

We launched our business license in 1995. It did not start with health and wellness. It started with biodegradable laundry detergent.

I was coming off a horse farm looking and smelling awful. The fact that I could wash those clothes and wear them in public the next day was enough for me. For about 20 years, we primarily supplied our own household and supported a few customers. The company always had over 300 products, but that was my entry point. It worked in real life.

Research has always been part of who I am. I grew up in libraries. Every woman in my family has been a librarian at some point. I love information. I love data. Debate, speech, and forensics in high school sharpened that.

After years in agriculture, which takes a toll on your body, I shifted. Through a temp agency, someone asked if I had ever considered being a business intelligence analyst. I said I did not care what the title was. Get me in. That was 25 years ago. That is how I came into AIM. They needed someone who spoke agriculture. I did.

About five years ago, I began actively building the health and wellness side as a platform. It was a natural extension of how I already think and work.

We also have a publishing arm under SRA Enterprises. My husband has been writing since high school. He started in the sports section of the Midland Daily News, moved into harness racing journalism, and eventually columns became books. He has eight or nine books now. I have lost count.

Around the time I focused more intentionally on health and wellness, we also began working closely with mentors in a group called T Biz, short for Transformational Business, under Ross Hall.

The core question in that group is simple. How do we, as baby boomers and above, pass on what we know so the next generation does not have to stumble through the same mistakes?

There are about 30 of us with Amway business licenses from a wide range of backgrounds. Corporate training, accounting, engineering, law enforcement, spiritual leadership. We share experience so others can move faster and more wisely.

If someone is just starting out, my advice is simple. Tap into the help that is available. Do not be afraid to approach people who appear successful. The truly successful leaders will take the time to talk to you. They are just people.

Being at CMURC has been a connection space. Access to multiple locations gives flexibility. Not having to manage facilities reduces stress. The relationships matter. Organic conversations turn into opportunities.

That is how this has always worked for me. Curiosity first. Connection second. Growth follows.”

Ann Sigsby

SRA Enterprises

Senior Analyst at AIM Targeted Intelligence