MY “AHA” MOMENT
My mom was diagnosed with a deteriorating lung disease and suddenly had to be on oxygen 24/7. I watched a vibrant, spontaneous woman sink into severe depression and despair as she was tethered to a cold piece of medical equipment that would now be her constant companion. I watched people in public look at her, see the tank and then physically turn away from her. I had to find a way to make it less objectionable to her and others.
THE BIG IDEA
The problem is the cold, clinical piece of medical equipment that is awkward and difficult to manage, and is a constant reminder that mom is tethered to an area limited by the length of her available hose. People in public generally look at the tank and turn away. This causes depression, isolation, and embarrassment and, generally, a lack of desire to use the oxygen as it should be used.
WHY MY IDEA IS BETTER THAN THE REST
By dressing up a cold oxygen tank and cart, I could use my mom’s negative situation into a positive one. A side effect of the dressed up cart was that the public saw her, saw the dressed up cart and engaged with her in conversation about it. They automatically took an interest in her well-being. She was now willing to use the oxygen properly. A part of the depression and despair lifted.
THE SKY’S THE LIMIT
With funds raised, I will find a manufacturer that can produce the O2 Cuties so we can mass market them. This is a growing market and if this can make a medical necessity more palatable and accessible, then everyone will benefit. I would use the funds for product development, marketing and production until we can reach that level.