My “AHA Moment”
My passion for Lake Michigan and the surrounding rivers has never faded. As my character developed, I became deeply interested in scientific studies of marine life in the Great Lakes. Invasive species were disrupting the food chain, and Asian Carp were to follow if action was not taken.
Additionally, I became interested in entrepreneurship. I began to read books about masterminds such as Elon Musk. They followed their passions blindly, took risks, and wanted to change the world. I decided this was the way I wanted to live. My Junior year I filled notebooks brainstorming ways to apply my passions.

The Big Idea
One February night, something popped. I was going to start an apparel company - it was going to be called “Oshki” (meaning “Fresh” in Native American Ojibwe), and I was going to donate 5% of proceeds to the Great Lakes. Over the next few months, I worked diligently to building the foundation for Oshki. I found a screen printer, created a website, completed my logo, and filed officially as a business. I started my company 100% through my own personal funding from landscaping odd jobs. I invested my money into Oshki and launched my website (www.oshki.us) on July 29th.

Why My Idea is Better
After a strong first month of sales, I made my first donation to the Alliance for the Great Lakes - a charity that works to preserve these lakes. I loved the way it felt to apply my passions to make a change in the world.
While sales have been going outstanding, I have a new groundbreaking idea for a product that is going to make a positive impact on all customers in the Great Lakes region. I am going to create an Oshki bracelet - in which these lakes are incorporated into the bracelet in an authentic way.

The Sky’s the Limit
There is nothing like this among Michigan brands. People in the Great Lakes region are passionate about where they live and buying this bracelet could help them support the preservation of the Great Lakes while making a social status to their peers. I am seeking funding for this idea that would be used to find a manufacturer, mass-produce the bracelets, and sell on my website and through retail.

I would appreciate any support towards my new idea - whether it is large or small donations. Here is the list for incentives towards those who back the Oshki Bracelet.
Pledge $25 or more:
- 1x Oshki Bracelet

Estimated Delivery: July 2018

Pledge $50 or more:
-1x Oshki Bracelet
-1x Oshki Essential T-shirt

Estimated Delivery: July 2018

Pledge $100 or more:
-2x Oshki Bracelets
-1x Oshki Essential T-Shirt
-1x Oshki Navy Long Sleeve T-Shirt

Estimated Delivery: July 2018

Pledge $150 or more:
-4x Oshki Bracelets
-1x Oshki Essential T-Shirt
-1x Oshki Navy Long Sleeve T-Shirt

Estimated Delivery: July 2018

Location: 
Muskegon
Entrepreneur(s): 
Jackson Riegler
Goal Amount: 
$130.00 / $1,000.00
Amount in USD