Central Michigan University Research Corporation Business Insight
 

What is BI?

Business Intelligence is defined as the processes and technologies to turn information into insight and action1. This means the effective application of Business Insightthe broad suite of data analysis tools and analytical approaches to effectively understand, predict, optimize, and prepare to take action upon current and future business activity. From a business perspective, this includes a range of business areas including customer relationship management, external market assessment, supply chain analysis, human resources, enterprise resource planning, financial management, research and development, as well as the various quality control activities such as Six Sigma. This work today employs technologies such as: data mining, text mining, geographic information systems, language translation, statistical analysis, predictive modeling, simulation, and advanced visualization.

1. This definition is used by The Data Warehouse Institute (TDWI).


 

  News
 

CMURC BI FORUM: Using Analytics and Predictive Modeling to Manage in Turbulent Times, June 12, 8:30am to 5:00pm in Mt. Pleasant, MI  >>more

JOB POSTING: Receptionist/Office Assistant  >>more

 

 


 








 

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