Central Michigan University Research Corporation Business Insight
 

Faculty Brainstorming

A CMU-RC brainstorming meeting is a no-cost exercise held by Central Michigan University Research Corporation where a company, CMU faculty, and CMU-RC staff brainstorm and
interact around strategic topics. The topics might be later transformed into a data driven
model for information, exploration, or prediction.

Purpose: The purpose of the brainstorming session is to discuss specific business
challenges and objectively explore ways that business intelligence may provide effective solutions to the business problems. This is accomplished through open discussion of a problem with business people, university experts, and professors. There is no fee for this service.

Benefit: The company receives input from a group of knowledgeable but independent
professors and experts who bring specific expertise that may not be located in the company. Some examples of this include GIS, CRM, and knowledge of public data. In the past, these sessions have generated creative and practical solutions for the company. In addition, they
have proven to be a successful way to tackle problems that appeared unsolvable and/or
work with companies that just beginning to explore business intelligence solutions.


 

 

News
 

CMURC Research Committee Meeting, October 1, 11 a.m. - 5 p.m., Livonia, MI

CMURC BI Leadership Summit:  October 2, 9 am to 4 pm, Livonia, MI
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2625 Denison Drive, Mount Pleasant, Michigan  48858  ~  Phone: (989) 774-2424

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