Central Michigan University Research Corporation Business Insight
 

Activities & Events


 

PREVIOUS EVENTS
 

April 17, 2008

 

Business Leadership Summit:

Master Data Management:
Quality Data for Advanced Analytics


Organizing and maintaining data to support
business intelligence and advanced analytics
 

 

Cook-DeVos Center for Health Sciences (hosted by Spectrum Health)

301 Michigan St. NE

Grand Rapids, MI

 

Agenda:

 

Collaborative Data Integration and MDM: The Big Picture
Ken Hausman, SAS Institute

Presentation: PDF

Biography:

Ken Hausman, Global Marketing Product Marketing Manager for Data Integration, brings diverse experience to SAS. He began his career as a biomedical engineer with degrees from Boston University and the University of Miami, and developed a number of medical devices used in hospital operating rooms and physician’s offices worldwide. After receiving an MBA with a concentration in marketing at Northeastern University, Hausman was asked to step into an accounting firm as their Director of Marketing and Computer Services, where he installed accounting systems, managed the firm’s computer network and developed a business plan for growing its computer consulting business. He also managed the company Web site, designed ads that ran in the Boston and local area Yellow Pages and published articles in local trade papers. Next, Hausman combined his technical background with his desire to work more directly with customers, and ventured into the world of SAP consulting. Starting out at a small firm, and then finishing as an independent consultant, he developed specialties in custom ABAP reporting and in the development of data loads, interfaces and data quality at clients like VF Corp (Vanity Fair, Lee Jeans, Wrangler Jeans, etc.), Reebok (Greg Norman and Rockport) and MIT.

Leveraging his ERP and data integration experience, Hausman then worked at Ascential Software as a Solutions Architect before joining SAS as a System Engineer. In his current role, he focuses on all aspects of data integration product marketing including: speaking to industry analysts and the press; supporting trade shows, Webcasts and conferences; working with product management and R&D on product features that address customer requests and market trends; and developing external messages for Web pages, brochures and other data integration documents.
 

Concepts and Customer Value in the MDM space:
The What, Why and Who of Multiform Master Data

Stephen Zander, WW Solutions Strategist, HCLS, Information Management,
IBM Software Group

Presentation: PDF

Biography:

In his 20 years of experience in IT, Stephen Zander has worked in telecommunications, utilities and insurance - both in application development and infrastructure management. Prior to joining IBM in 2007, Stephen spent 12 years in Healthcare & Life Sciences, most recently as the Vice-President responsible for the enterprise-wide transaction processing, integration and business intelligence shared services for the largest pharmaceutical & healthcare service business in the US. In his current role in IBM's Information Management group, Stephen works with clients across a number of industries, helping them to leveraging people, processes and technology to create business value and solve business problems.

 

Master Data Management in Healthcare

Tim Pletcher, Director of Applied Research, CMU-RC

Biography:

Tim Pletcher is the Director of Applied Research at the Central Michigan University Research Corporation (CMU-RC) where he directs business intelligence and data mining projects in concert with faculty experts. His work has included supporting companies like General Motors, Dow Chemical, Proctor and Gamble, International Paper, Eli Lilly, EDS, Henry Ford Health System and many others. CMU-RC provides a low risk means for corporations to gain insight from their data and apply advanced analytics for data and model driven decision making. See (www.cmurc.com). Tim also shares an appointment with The Herbert H. and Grace A. Dow College of Health Professions at Central Michigan University where he is the Director of Information Technology. Prior to joining CMU-RC, Tim was the Chief Technology Officer at a start-up corporation in New York City specializing in electronic commerce and customized supply chain automation. Tim also worked for over a decade at the University of Michigan Health System (UMHS) as the Director for Advanced Technology and Business Information Systems. At UMHS he supported a number of multi-million dollar reengineering projects such as conversion to a single patient statement, workflow automation, electronic data interchange, cost accounting, charge capture, as well as a series of enterprise networking and tele-health initiatives. In 2000, his team at UMHS received a Smithsonian-Computer World Medal for the Medical Readiness Trainer Project utilizing virtual reality and computer based modeling and simulation to reduce medical errors. Tim earned his B.S. from the University of Michigan in 1989, and a Masters degree from Central Michigan University in 2007.

 

Centralized MDM - What are the best practices around launching an MDM strategy?

Jim Whyte, Enterprise Data Architect, The Dow Chemical Company

Presentation: PDF

Biography:

Jim has spent 22 years in Information Systems, 12 years in Data Management, specifically in Master Data Management and Data Governance, with the last 6 as the Enterprise Data Architect. He is responsible for setting Data Architecture strategy for the company, focusing on Master Data Management, Data Governance, Metadata Management and Data Quality. Jim is an active member of the SAP MDM Influence Council. Currently in the process of implementing SAP MDM to support our global implementation of SAP NetWeaver for Procurement and Reliability Maintenance.

Abstract:

MDM is not an I/T issue, it is a business issue, enabled by I/T. Master Data Management (MDM) is both a business strategy and a technical solution. Master Data Management includes the: People/organization; Processes; and Technology used to administer and govern reference data shared and exchanged across the extended enterprise.

A Master Data Management strategy and solution are part of an Enterprise Data Architecture framework, critical to managing corporate information in a consistent, controlled, and "single-view" capable manner. This presentation will address: What are the best practices around launching a MDM strategy? Where do you start?
 

Positioning Technology and Resources in a "Service Center" Delivery Setting

Eric Swanson, Director, Michigan Center for Geographic Information
Presentation: PDF

Biography:

Eric Swanson is the Director of the Michigan Center for Geographic Information (MCGI) within the Department of Information Technology. He has served in this position since 1990.
 

Eric has developed the process and necessary business relationships to integrate the State’s Geographic Information Technology (GIT) efforts resulting in consistent and accurate decision making tools being made available across state and local government. He has directed a multi-million investment of combined funding and staff resources from several state departments. Eric oversees statewide Geographic Information System (GIS) coordination and multi-agency participation in the development of the Michigan Geographic Framework and state government GIS initiatives.
 

Open forum for discussion and questions

 

 

February 6, 2008


Research Committee Meeting
Location: The Lansing Center, Lansing, MI

 

Agenda:

 

The Line, The Stitch and the War room: Building a Business Intelligence Competency Center
Mark Moorman, SAS Institute

Biography:

Mr. Moorman works in the Office of the CTO at SAS Institute. In this role, he works with customers, partners, and SAS divisions to address the changing business and technology dynamics that organizations face today. In this role Mr. Moorman is often asked to speak on subjects such as business intelligence, enterprise data management, decision based operations, and other issues that are at the heart of knowledge based management. Before joining the Office of the CTO, Mr. Moorman lead the Financial Services Practice where he managed a division responsible for building and deploying packaged financial services applications for areas such as Anti-Money Laundering, Risk, Fraud, and others. Before joining the Financial Services Practice Mr. Moorman held several positions in R&D, Marketing, Sales, Global Strategies and Support. Mr. Moorman has many years of experience with technologies such as OLAP, Extraction Transformation and Loading (ETL), Data Mining, Reporting, and Web technologies. He also has years of experience applying these technologies to business process such as Balanced Scorecard, Churn, Cross-sell, Risk, and Fraud for financial services organizations.

Before joining SAS Mr. Moorman held several IT positions in financial services and manufacturing.

 

Abstract:

Delivering business information has always been very difficult. Projects can fail completely or fail to completely meet the business needs. That is why I think it is important to cross the lines, stitch together a fabric that includes business, technology and executive management, and create a war room for delivering information in a timely and methodical way. This presentation will speak to the challenges facing BI today, describe what a BICC might look like, and help lay out a plan to achieving a successful BICC.

 

Technologies and Services to Support Virtual Work

Dr. Alan McCord, Professor of Management, Lawrence Technological University

 

Dow’s Most Effective Technology for Data Mining and Modeling Projects

Tim Rey, Manager, Data Mining and Modeling,
The Dow Chemical Company
 


February 7, 2008

 

Business Leadership Summit:

Regulatory Policy and Management
 

Using the tools and technology of Business Intelligence and

Advanced Analytics to ensure regulatory compliance.

 

The Lansing Center

Agenda (PDF)

 

Agenda:

 

OFIS: A Compliance Overview
J.R. Beauboeuf, Office of Financial and Insurance Services, State of Michigan.

 

Utilizing GIS for Compliance in the Natural Gas Industry

Jim Warner, Consumers Energy.

Presentation: PDF

Biography:

Jim Warner has a BS in Electrical Engineering from Michigan Technological University. He began his career in the field of Corrosion Control in 1993 working as a Corrosion Engineer for Mears CPG doing consulting for Natural Gas and Liquids pipeline companies. He joined Consumers Energy in 1997 doing corrosion control engineering work on natural gas distribution piping. He has been a member of the National Association of Corrosion Engineers (NACE) since 1994 and has served on the Detroit section board as chairman, trustee and treasurer.

 

The Tread Act - Lessons Learned

Brian Westenberg, Senior Principal, Miller, Canfield, Paddock and Stone, P.L.C.

Presentation: PDF

Abstract:

For five years now the National Highway Transportation Safety Administration has been stock-piling mountains of automotive warranty and field data. What is it doing with this data? Who sees it? And why should we care? These and other TREAD Act related topics will be discussed.

Biography:

Principal Brian S. Westenberg focuses his practice on automotive product liability and automotive regulatory compliance. He is national discovery counsel for an automotive manufacturer and also advises automotive manufacturers and suppliers on National Highway Traffic Safety Administration (NHTSA) defect and TREAD Act reporting requirements. He also is a member of the Firm’s Automotive Industry Group.


He received his law degree, magna cum laude, from the Detroit College of Law where he was a member of the Law Review, a finalist in the Moot Court Class Competition, and recipient of the Dean’s Award for Academic Excellence and the American Jurisprudence Book Award. His B.A., with distinction, is from the University of Michigan-Dearborn. He also holds a degree in criminal justice from Macomb Community College.
 

Mr. Westenberg is a member of the State Bar of Michigan, Federal Bar Association, Macomb County Bar Association, and the Michigan Defense Trial Counsel.
 

Basel II Compliance
Randi Kornstein, IT Specialist, and Tom Schenfeld, Basel II Operational Risk Specialist, Federal Reserve Bank of Chicago

Presentation: PDF

Biography:

THOMAS SCHENFELD is a Senior Supervision Analyst in the Risk Specialist Supervision Group at the Federal Reserve Bank of Chicago. Thomas has been with the Federal Reserve for almost five years, after 17 years of progressive accounting/finance experience in the private sector. Thomas has extensive operational risk management experience and has performed several examinations for institutions planning to adopt the Advanced Measurement Approach (AMA) for operational risk as part of Basel II.

Thomas received an M.B.A. (Finance) and a B.A. (Accounting) from DePaul University. Thomas maintains certification as a Certified Public Accountant and is a Commissioned Bank Examiner within the Federal Reserve System.

 

RANDI KORNSTEIN is a Senior Information Technology Examiner in the Risk Specialist Supervision Group at the Federal Reserve Bank of Chicago. Randi has been with the Federal Reserve for six years, after 17 years of prior regulatory experience with the Treasury Department. Randi has extensive information technology experience and has performed examinations for institutions of various sizes from five million to 30 billion dollars in assets. She has also run and participated in many technology service provider examinations through out the country.

Randi received an M.S. from the Illinois Institute of Technology in Computer Science/Business and has a B.A. in Finance from Loyola University. Randi maintains certifications as a Certified Information Systems Auditor and a Certified Fraud Examiner. She conducts examiner training and information sessions in the areas of risk management, information security, information systems and information technology audits.

 

Achieving Sarbanes Oxley Compliance Using IBM Rational’s ClearQuest
and ClearCase

Tony O'Neill, ACS, Inc.

Presentation: PDF

Abstract:

This presentation will address Section 404 of the Sarbanes Oxley control requirements using some of IBM Rational’s tools to maintain control of changes introduced into the environment. Specifically, the SOX control objectives state that and organization must address these three levels

·  Application Integration Controls

·  Application and Data Owner Controls

·  General IT Controls

The presentation will present a process that was implemented in a former company (Liberty Mutual) and the implementation beginning at my current company ACS.  Rational ClearQuest and ClearCase were used to control changes implemented in applications being developed and maintained.  By using these tools, we have introduced a level of control that should meet the SOX requirements.

Biography:

Tony W. O'Neill has a BS in Technical Management from DeVry University. He started his career as a Quality Assurance Analysis for Eli Lilly and Company and is currently managing the IBM/Rational tools implementation at Allied Computer Systems (ACS). He was also in charge of the Quality Assurance Group at Liberty Mutual Agency Markets in Indianapolis. He has been an administrator and advocate in the use of IBM Rational tools for over 10 years and has implemented solutions in several major companies that address SOX and CMMI compliance. He has written several articles for IBM and was selected as a guest speaker for the STAR west conference on how to recover a failed project using specific controls and tools.

 


 

November 7, 2007


Research Committee Meeting
Location: The Michigan League, Ann Arbor, MI

Time: 11:00 a.m. - 5:00 p.m.

 

Highlights:

  • CMU-RC News

  • Company Introduction: R. L. Polk

  • "New Developments in GATE (General Architecture for Text Engineering, gate.ac.uk/),"
    Atanas Kiryakov, GATE

    Biography:
    Atanas Kiryakov obtained his M.Sc. degree in CS from the Sofia University, Bulgaria in 1995 with a thesis on knowledge representation (KR). His research interests cover KR, ontologies, lexical semantics, reasoning, information extraction, information retrieval. He is an organizer and a member of program committees of a number of international forums; author of more than 20 publications. Kiryakov lectured courses in KR at the Sofia University, as well as at international forums. 

     

    Mr. Kiryakov joined Sirma (http://www.sirma.com) as a software engineer in 1993 and became a partner in 1997. He has led projects in the areas of CASE, CSCW, and b2b for big corporations and government organisations in US and Canada. Since 2000 he has been a member of the board of Sirma Group. In 2000 Kiryakov also founded the Ontotext and stand at the head of Ontotext lab (http://www.ontotext.com); the laboratory is at present a leading European Semantic Web technology provider. Kiryakov has led Ontotext in multiple European research projects.

     

    Between 2001 and 2004, Kiryakov was a member of the board of the Bulgarian Association of Software Companies (BASSCOM) and the chairman of its Working group on Education, Research and Innovations. Since 2004 Kiryakov is member of the board of Innovantage (http://www.innovantage.co.uk), a leading provider of recruitment intelligence data and technologies in the UK.

  • Presentation: "Stay on Top of the World" - Global Intelligence Gathering, GLTaC (Global Language Translation and Consulting

  • Roundtable Discussion: “Blogs and Web Content – 100,000 Monkeys Typing or Valuable Information?”

Learn more about Research Committee membership.


November 8, 2007

 

Michigan Leadership Summit on

Business Intelligence and Advanced Analytics:

 

The New Wave of Marketing
 

The Michigan League, 911 N. University, Ann Arbor, MI 48109

 

Agenda:

 

Demystifying Forecasting: Can you handle the truth?
Charles Chase, Business Enablement Manager, SAS Manufacturing & Supply Chain Global Practice.

Presentation: PDF

Abstract:

For years forecasters have been led to believe that their primary purpose is to provide senior management with accurate point estimates based on past sales history. Meanwhile, senior management ' s primary focus is on growing the profitability of the business, which requires detailed business analysis of the factors that drive consumer and customer demand, not necessarily reflecting past business results. The chances of management or anyone for that matter using forecasts based on past sales history alone is almost zero. At best we can only hope to influence the business plan with our forecasts. The combination of statistical analysis and domain knowledge (not judgment) are required to develop an acceptable sales forecast that will ultimately drive downstream business planning activities. As business analysts, not forecasters, we need to focus on defining and measuring the key business indicators that impact sales and revenue, and provide senior management with "actionable decision support analysis" that drives the business planning process. Only then, will we forecasters, now business analysts, be able to provide value and insights to the forecasting process. This situation and others will be the focus of this presentation.

 

Biography:

As business enablement manager, Charles Chase is the principal architect and strategist for delivering demand planning & forecasting solutions to improve SAS customers supply chain efficiencies.  Chase has more than 26 years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics and supply chain management.

 

Previously, Chase worked as the Senior Vice President of Information Resources Inc.’s Sales Forecasting Practice.  Prior to working at IRI Chase worked at the SAS Institute Inc. where he led the strategic marketing activities in support of the launch of SAS Forecast Server, which won the “Trend-Setting Product of the Year” award for 2005 by KM World magazine.  He has also been involved in the re-engineering, design, and implementation of three forecasting/marketing intelligence process/systems.  His employment history includes the MENNEN Company, Johnson & Johnson, Consumer Products Inc., Reckitt & Colman, Inc., the Polaroid Corporation, Coca Cola, Wyeth-Ayerst Pharmaceuticals, and Heineken USA.

 

Chase's authority in the area of forecasting/modeling & advanced marketing analytics is further exemplified by his prior posts as associate editor of the Journal of Business Forecasting and chairperson of the Institute of Business Forecasting (IBF) Best Practices Conferences.  Chase is currently an active member of the Practitioner Advisory Board for Foresight: The International Journal of Applied Forecasting.  He has authored several articles in the area of sales forecasting, market response modeling, and has lectured at the Graduate School of Business Administration, St. Johns University, Graduate School of Management, Georgia Institute of Technology, Sloan School of Management, MIT, Information Systems Research Center, University of North Texas, Agricultural School of Economics, Texas A&M, University of Tennessee at Knoxville Sales Forecasting Management Forum Conference, and most recently at the Institute of Retail Management, Templeton College, University of Oxford.  Chase has also been a guest lecturer at several major corporations, including Amgen, Aventis, E&J Gallo Winery, Hewlett-Packard Imaging & Printing, Kellogg USA, Inc., MagneTek, Inc., McNeil Consumer Products, Ocean Spray Cranberries, Inc., SAP-AG, Germany, and S-B Power Tools. 

 

Chase has also been named “2004 Pro to Know” in the 2004 February/March issue of Supply & Demand Chain Executive Magazine.

 

 

Understanding Customer Segments: Conjoint Analysis & Maximum Difference Scaling

Mike Garver, Associate Professor of Marketing, Central Michigan University.

Presentation: PDF

Abstract:

In this exciting presentation, Dr. Michael Garver will introduce conjoint analysis and maximum difference scaling as extremely beneficial research methodologies. Although underutilized, conjoint analysis has been around for the last 30 years, yet maximum difference scaling is a relatively new technique. These methodologies are based on complicated tradeoffs and limited resources, mimicking the same reality in the marketplace.  

In addition to an overview of these methods, Dr. Garver will demonstrate a simulation tool that takes results to the next level, providing a number of “what-if” scenarios and modeling their impact on market share, revenues, and profitability. 

 

Finally, empirical results from a case study will be demonstrated to show how one company has benefited from these techniques.

 

Biography:

Michael S. Garver is an associate professor of marketing at Central Michigan University, obtaining his Ph.D. from the University of Tennessee.  Dr. Garver primarily teaches executive MBA and undergraduate courses in marketing strategy, marketing research, and voice of the customer. Dr. Garver has won the following awards: Who’s Who in America (2006), Who’s Who in Teaching (2002 and 2004), CMU’s CBA Dean's Teaching Award, CMU’s Innovative Teaching Award, and CMU’s university-wide Teaching Excellence Award.  

 

His research interests include best practices for collecting and using the “voice of the marketplace” for the development of business strategy. He has written a number of articles on these topics, employing research techniques such as conjoint analysis, maximum difference scaling, customer value and satisfaction, data mining, as well as various qualitative research methods. He has published articles in the Journal of Business Logistics, Supply Chain Management Review, Industrial Marketing Management, Marketing Research, Marketing Management, Business Horizons, Mid-American Journal of Business, Marketing News, The Journal of Marketing of Higher Education, Journal of Non-Profit Marketing, and the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.

 

Dr. Garver stays active with the business community through speaking, consulting, and conducting best practice research.  He has spoken on a number of topics for the Conference Board and Institute for International Research. Dr. Garver has consulted with and conducted best practice research with a number of Fortune 100 Companies including: Procter & Gamble, Eastman Chemical, Sony, Dow Chemical, U.S. West, Hewlett Packard, Subaru, AT&T World Net Services, Sun Micro Systems, New Holland, U.S. West, Federal Express, Delfield, Union Pacific Railroad, Lucent Technologies, Burke Consulting, MRP Consulting, Follett Software Company, and DeRoyal Industries. In addition, Dr. Garver’s best practice research on customer value analysis has been adopted by the Government Accounting Office (GAO) as a standard of excellence and best practice for the U.S. Government.    

 

3D Internet and Virtual Worlds

Linda Ban, Client and Program Strategy Executive, 3D and Digital Convergence,
IBM Research.

Abstract:

Virtual worlds and 3D Internet have been around for awhile, but are now moving from being affiliated only with gamers, to more mainstream use by the general population. What are virtual worlds? What is the 3D Internet? what does it mean to you? and what are some of emeging trends are the items to be explored in Thursday's presentation.


Biography:

Linda Ban is the Client and Program Strategy Executive for IBM’s Digital Convergence Organization. In this role, she is leading IBM’s efforts in identifying and implementing business value in 3D Internet and virtual worlds for both IBM and their clients. Her role also includes business development and operations for this organization.

Linda's background includes more than twenty years in consulting, business and operations strategy, information technology, systems development and operations management. Prior to her current role, she led a global strategy and thought leadership team in the IBM Institute for Business Value, focusing on trend identification and development of strategic insights that address critical business challenges faced by companies world-wide. As a leader in this organization, she has published/co-authored on an extensive range of topics focusing on business challenges and solutions.

Prior to this, Linda served as program manager for numerous large system implementations including enterprise systems, information technology implementations and upgrades, Internet development and implementation, and various telecommunication programs. She has also had extensive experience in operations and customer support, and has led many projects related to business and systems reengineering.

 

 

Mining Data from the Web and Converting it into Market Action

Janet Eden-Harris, CEO, Umbria

Presentation: PDF

Abstract:

Focus group, polls and surveys are all critical tools of the trade for market researchers. But, there’s a vast new frontier that’s attracting the attention and marketers looking to augment their current practices – the online world.

The online world, with millions of blogs, message boards, chat rooms and other social media, is a fertile ground for unsolicited consumer opinions, with people talking openly about their experiences with brands, their likes and dislikes about products and services, their passions and interests, and even their purchase intentions. By tapping into these unfiltered consumer insights, a soda company can determine the latest buzz on its ad campaign, or an automaker can gather that Boomer females drive vehicle purchases.

This session examines how marketers can be the first to understand what consumers are saying by mining valuable data through blogosphere research. More importantly, attendees will learn how to convert that knowledge into strategy to devise new product ideas, gain insight on competitive positioning, track new product launches, identify customer satisfaction issues, and generally sharpen their marketing efforts. Janet will also present case study examples that show how leading-edge companies are using blogosphere research to drive their product and market strategies.
 

Biography:

As Chief Executive Officer, Janet Eden-Harris oversees the strategic direction of Umbria. Janet joined Umbria Inc. in May 2006 from leading, multinational information services company, Information Resources, Inc. (IRI). As Executive Vice President and Chief Marketing Officer at IRI, she was responsible for global marketing operations, product management and strategy. Previously, Janet spent the last decade directing marketing initiatives at i2 Technologies, a leading provider of supply chain management solutions for multiple industries including CPG and Retail. Prior to i2, she was Chief Marketing Officer for Aspect Development, which was acquired by i2 to become one of the largest mergers in software history. IRI Chairman, Romesh Wadhwani, was founder and CEO of Aspect Development.

 

Prior to Aspect, Janet headed marketing for CADIS, a start-up company, providing parts management solutions and early business applications, which was acquired by Aspect Development. Before CADIS, she was co-founder of Eden-Harris, Associates, a marketing consulting agency, and held a variety of senior management positions in the high tech and agency sector working for clients such as Carte Blanche Credit Card, Barclays Bank, and PSA Airlines. Janet holds a bachelor’s of arts degree in journalism and marketing from the University of Oregon.

 

Google @ Work

Kurt Layson, Google Enterprise.

Biography:

12 years experience with Search technologies, North Central Regional Manager for Google Enterprise, based in our new offices in Birmingham, MI

 

 

October 23, 2007

 

Technology Briefing

 

 

CMU Troy Center

 

Additional Map, Directions, & Discount Hotel Rates (.pdf)

 

Agenda:

 
9:00 a.m. Welcome and Opening Remarks
Tim Pletcher, Director of Applied Research, CMU-RC
9:15 a.m. SAS Presentation:
Enterprise Analytical Delivery Platform"
Melissa Hinkle
10:00 a.m. ESRI Presentation:
"Business Analyst Server"
Speaker information arriving soon
10:45 a.m. Break
11:00 a.m. IBM Presentation:
"Dynamic Warehousing"
Nancy Kopp, Business Unit Executive
11:45 a.m. CMU-RC Presentation:
"Getting started with Advanced Analytics: CMU-RC Business Insight Services"
Tim Pletcher, Director of Applied Research
12:00 noon

Networking Lunch

1:00 p.m. Adjourn

 

September 27, 2007

 

Michigan Leadership Summit on

Business Intelligence and Advanced Analytics:

Corporate Performance Management
 

8:30am to 4:00pm

Automation Alley - 2675 Bellingham Drive, Troy, MI  48083

 

Agenda:

 

Building Alignment and Accountability in Performance Management
Becca Goren, SAS.
 

Presentation: PDF

Additional link to  article "CIOs Confront Metric Confusion"

Abstract:

This presentation will introduce Performance Management, its relationship to BI and Analytics and its role within an organization. Because alignment and accountability are primary benefits of performance management initiatives, Ms. Goren will outline research to help us understand obstacles to and best practices in achieving these results. She will then offer steps we can each take to improve our performance management and BI initiatives including the development of a BI or Performance Management competency center.

 

Biography:

As the Global Product Marketing Manager for Performance Management at SAS, Becca Goren drives the strategy and marketing for Performance Management. In this role, she has led research studies, authored white papers and articles, and speaks frequently on this and similar topics. In addition to Performance Management, Becca has led marketing efforts in related areas at SAS including customer relationship management, supply chain management, Financial and IT Performance Management, and Human Capital Management across a broad array of industries. Becca studied International Business and Speech Communications at the University of North Carolina at Chapel Hill where she received her BA. Prior to SAS, Becca worked on the Balanced Scorecard initiative at MCI and has held several senior marketing positions in software companies.

Read a recent interview with Becca Goren "Let's Talk Alignment."

Performance Management - A DTE Case Study

Michael Khoury and Sofia Antony, DTE Energy.

Presentation: PDF

Abstract:

This paper discusses performance management from a DTE perspective. The paper reviews the history and evolution of this initiative, describes the case for change and a new automated performance management tool, discusses the specific challenges with implementing a performance tool in an union environment and selecting the appropriate vendor. It also documents the overall performance improvements achieved as a result of this initiative.

 

Biography:

Mike Khoury is a manager in the DTE call center. He has over eight years of experience in Customer Satisfaction modeling, implementation and consulting. Since joining DTE Energy in 1997, Mike worked extensively developing customer satisfaction models, employee satisfaction models and deriving the link between employee and customer satisfaction. Khoury also spent a year examining the electric choice and developing a strategy around customer retention.
Since 2003, Mike has worked in the Customer Call Center driving performance management as well as leading a scheduling and forecasting group. In addition to leading the implantation of new technology in the call center, Mike has managed the relationship with several outsourcing partners
 

Sofia Antony is a principal analyst in the DTE call center. She has 7 years of call center experience in areas of Forecasting, Scheduling, Performance Management, reporting and analysis of call center metrics and performance. She is the lead forecaster for multi sites including 2 vendors. In this role, she is primarily responsible for predicting inbound calls by call type for both in house and external vendors and manages intra day staffing and planning for the internal operations. Sofia also serves as a subject matter expert on the performance management team making recommendations on KPIs, setting targets and threshold etc.
 

Search for the Holy Grail: Best Practices for KPIs and Predictive Analytics                Kent Bauer, Enterprise Performance Management Solutions, Retail & CPG,

Infosys Technologies Ltd.

Presentation: PDF

Abstract:

Enterprise Performance Management (EPM) has garnered a reputation and respect for finally aligning business strategy with operational excellence across all industries. At the core of every successful EPM initiative are Key Performance Indicators (KPIs) – metrics that are linked to the organization’s strategic imperatives and critical success factors. So where do you start the process of identifying KPIs?  How do you determine what should be measured? How do you ensure KPI consistency and accountability across the organization?

Forward-looking KPIs can also be integrated with statistical models in a flavor of data mining call “predictive analytics” that can forecast customer purchase behavior, estimate churn or segment customers. The components, techniques and acronyms of “predictive analytics” will be discussed in a non-technical context with real world business examples.  

In this presentation, we will examine how the Balanced Scorecard framework, Six Sigma methods and data mining techniques can be successfully integrated to facilitate the KPI and “predictive analytics” development and implementation process.   

· Align business strategy, critical success factors and organization objectives to actionable KPIs with Balanced Scorecard framework

· Design KPIs that minimize interdependencies and reflect a balanced portfolio of measures using correlation analysis

· Conquer KPI definitional dyslexia and strategy linkage disconnects with the “KPI Profiler” 

· Profile the “predictive analytics” landscape so business users  can communicate in simple business speak with statistical modelers

· Delineate the multiple step process to create effective predictive KPIs

· Illustrate examples of how KPIs in conjunction with “predictive analytics” can significantly impact the bottom line

 

Biography:

Kent Bauer is a frequent speaker at industry conferences, executive briefings and company seminars, and a recognized visionary on the application of KPIs and predictive analytics to performance management solutions. He has authored over 25 articles on KPIs, Six Sigma, BI, dashboards, and statistical modeling methods, and his "Power of Metrics" column has appeared in DM Review magazine. Bauer has over 20 years experience designing, developing and implementing CRM, data mining, BI and data warehousing solutions at Fortune 500 companies such as AXA Financial, Citicorp POS, Kraft Foods and Avon Products.

As a Principal in the Enterprise Performance Management Practice at Infosys Technologies, Bauer’s recent engagements have focused on developing BI strategies, roadmaps and business analytics to support global/domestic performance management initiatives. Kent holds an MBA in Statistics and an APC in Finance from the Stern Graduate School of Business, New York University and a Bachelor of Engineering degree from City College of New York.
 

Use of Simulation to Evaluate Future Scenarios

Dr. Onur Ulgen and Steve Beeler, PE, PMC.

Presentation: PDF

Abstract:

Since the advent of computers, simulation has been increasingly used in analysis and selection of different scenarios for engineering, manufacturing, logistics, and business systems.  In this presentation, we first define what simulation is, describe different types of simulations, and list typical applications of simulations.   We then describe three case studies with their benefits.  The first case study involves optimizing the operations of a car rental company.  The second case study is about new program portfolio optimization for companies that have a large number of new programs in their R&D activities.  The third case study evaluates the effects of streamlining of the manufacturing processes with the actual sales of the products and improving the profitability of the company.  We conclude the presentation with guidelines for successful management of simulation projects.

Biography:

Onur Ulgen, PhD is the founder and President of PMC.  Onur’s present consulting and research interests include simulation and scheduling, mathematical optimization, lean thinking, supply chain optimization, and product portfolio management.  Under his leadership, PMC has grown to be one of the largest independent operations and industrial engineering firms in North America.  Onur and the PMC staff have completed over 5000 productivity improvement projects for over 600 companies including Ford, General Motors, Chrysler, Toyota, Blue Cross and Blue Shield of Michigan, General Electric, Johnson Controls, Merck, Northrup Grumman, Sara Lee, Sony, St. Johns Hospital, and Whirlpool.  Onur holds a BSME from Bogazici University in Turkey, MSc and PhD degrees in Industrial Engineering from Texas Tech University, and is Professor of Industrial / Manufacturing Systems Engineering at the University of Michigan-Dearborn.  Onur is currently writing a series of books on applying simulation tools to solve manufacturing problems.  Onur is a member of the Institute of Industrial Engineers (IIE), American Production and Inventory Control Society (APICS), and the Michigan Simulation Users Group (MSUG).  Onur has published more than 50 papers in operations research and industrial engineering and has managed over 100 large-scale simulation projects. 

 

Steve Beeler’s Special Situations practice targets private equity investment firms, turnaround management specialists, and companies with exceptional operating leverage.  Steve came to PMC from the Ford Motor Company.  During Steve’s twenty years at Ford, he launched the Explorer and Windstar, guided North America assembly and stamping plants through the ISO 9001 registration process, developed a total plant simulation process, and assembled cross-functional/multi-national teams to model enterprise profitability.  Steve holds a BSME from Massachusetts Institute of Technology, an MBA from Indiana University, and is a Professional Engineer.  He is a member of the Society of Automotive Engineers (SAE), Turnaround Management Association (TMA), and the Association for Corporate Growth (ACG). 

 

Dashboard Design - An Oxymoron?: The next Generation of Dashboards

Dan Dubriwny, IBM.

Presentation: PDF

Abstract:

Everyone wants a dashboard and there is little consensus of what a “Dashboard” is. It is kind of: “I know it when I see it”. We will explore why the word “Dashboard” is a bad description of what the next generation of Business Intelligence can bring to us. This session will discuss what kind of design considerations make sense as well as what are we trying to achieve by deploying dashboards. Do not expect a scholarly approach to this – we will explore the realities of Dashboards FROM REAL LIVE EXPERIENCE.

Composite Dashboard’s vis-à-vis IBM’s Information On Demand will be discussed and explored. Expect to be challenged, provoked, and maybe a bit offended – but you will leave scratching your head (in a thought provoking way) about the future of BI and Analytics.

Biography:

IBM Advanced Analytics Sale Team consists of regional Specialists who work with customers on the business value of IBM analytic products: Alphablox and Intelligent Miner. Dan Dubriwny is the sales leader for Advanced Analytics for IBM’s Central Region USA. Dan joined IBM in 2004 through the acquisition of Alphablox by the IBM Business Intelligence Group. He is involved with product positioning and definition, sales advocacy, and marketing in addition to his duties in sales, leadership, and comedy relief.

Almost 30 years in the computer industry starting as a DBA with distinguished performance in sales & marketing first line as well as executive management who specialized in Start-up computer and software companies, including IPO’s with Sequent Computers, Business Objects, and Visigenic. Background also includes executive positions with Borland, Brio, Visual Insights/ASI, and Alphablox. Industry expertise includes Industrial/Automotive, Retail/Distribution, and Finance. Technical expertise includes Business Intelligence, Analytics, Visualization, Dashboard Design, Middleware, and Database.

Dan holds three BS degrees in Biochemistry, Business, and Management Information Systems from the University of Michigan but all of them are worthless now because they are 30 years old.
 

All seminar participants will receive a complimentary copy of the book
Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap)
by Gary Cokins.


 

Event Date: June 14, 2007

6th Annual Business Intelligence Forum
Meeting Global Challenges Through Analytics: Best Strategies and Practices
Location: Park Library Auditorium, 250 E. Preston Street,
                Central Michigan University, Mt. Pleasant, MI

 

>> AGENDA/ABSTRACTS/SPEAKER BIOS

                      

Description: How is your company dealing with the ever changing global marketplace and the challenges that it brings?  What can be done to make your company more effective and efficient?  Discover how other companies are Meeting Global Challenges Through Analytics as you learn about: emerging issues; improving your use of information assets; exploring global trends in business management and expanding your use of business intelligence to gain a competitive advantage.

 

PRESENTATIONS


 

Event Date: 3.08.2007

Michigan Leadership Summit on Business Intelligence and Advanced Analytics:
The New ROI - What is your Return On Information?

Date: Thursday, March 8, 2007
Location: Automation Alley, Troy, MI 48083

Description:
You collect a vast amount of information and store it, but how well do you leverage the information that you collect? Central Michigan University Research Corporation (CMU-RC) and its technology sponsors addressed how to maximize return on the information you collect.

>>AGENDA    

PRESENTATIONS

                   


March 2007

Business Insight and Predictive Analytics Certificate now available through
CMU Off-Campus Programs


Event Date: 2.15.2007

Research Committee Meeting
Date: Thursday, February 15, 2007
Location: CMU CEL Troy Center,
Troy, MI

Topic:
Managing & Reducing
Complexity - Speakers from Steelcase, Argonne National Laboratory, Tedesco Analytics and CMU Research Corporation

>>AGENDA   

 

Event Date: 11.9.2006

Michigan Leadership Summit on Global Risk Management:
Business Continuity and Managing Risk
Date: Thursday, November 9, 2006
Location: VisTaTech Center, Schoolcraft College, Livonia, MI

Description:
Vincent Morris, director of risk management for Wheaton College and member of the board of the University Risk Management and Insurance Association (URMIA), gave an overview of risk management.  Speakers from The Dow Chemical Company, Supply Chain Redesign, IBM and ESRI made presentations and shared case studies that provided a range of views on: How leading companies are using sophisticated analysis of their business data as the basis for their competitive strategies; Why business intelligence must be at the foundation of any risk management plan; Innovative ways to improve how your company sets up and uses information to drive competitive advantage.

>> AGENDA    


 

Presentations - To request a copy of available presentations, please send a request to Audra Buchanan.



Event Date: 10.12.2006

Research Committee Meeting
Date: Thursday, October 12, 2006
Location: Health Professions Building, Mt. Pleasant, MI

Description:
The national laboratories are forging ahead with advanced analytics. Are you up to date?  Wal-Mart sells a neural network-enabled device.  Do you know what it is?  Middle schoolers do.  >>AGENDA

Stump the neural net at www.20q.net


Event Date: 9.21.2006

Michigan Leadership Summit on Business Intelligence
Date: Thursday, September 21, 2006
Location: Lansing Center, Lansing, MI

Description: This event explained how leading companies are basing their competitive strategies on sophisticated analysis of business data. These capabilities go well beyond data and technology to address processes, people skills, and the culture of the organization to successfully integrate BI into the decision making process.  Speakers  shared how BI is being implemented across their company and attendees received a document describing best practices from leading companies who have successfully implemented BI.  Keynote presentation by Thornton May, IT Futurist, Executive Director and Dean of the IT Leadership Academy.  Additional speakers from the State of Michigan, The Dow Chemical Company, General Motors Corporation, Steelcase participated. >>
AGENDA   

Presentations

  • Leveraging Information to Improve Michigan's Global Competitiveness

    Teresa Takai, Michigan Department of Information Technology
    This presentation is not available
     

  • How to Thrive in the Age of Big Information - Keynote
      
    Thornton May, IT Leadership Academy
       View Presentation    —    PDF Handout (1.2MB)
     
  • The Dow BI Value Equation
      Mike Costa, The Dow Chemical Company
      View Presentation  —  PDF Handout
     
  • Analytics as a Mechanism to Manage Innovation
      Bruce Wong, General Motors Corporation
      View Presentation  —  PDF Handout
     
  • Creating Your Corporate BI Road Map
      Tim Pletcher, CMU Research Corporation
      Please contact Audra Buchanan
     
  • Integrating and Visualizing Data to Drive Business Results
      Sue Hall, Steelcase
      View Presentation  —  PDF Handout
     
  • Using BI to Improve Competitive Position
      Judy Kelly, IBM
      View Presentation  —  PDF Handout

 

Event Date: 6.15.06

Fifth Annual Business Insight Forum a Success
CMU Research Corporation held the 5th Annual Business Insight Forum on the campus of CMU on Thursday, June 15, 2006.  The topic of the forum was Implementing Cost Effective Healthcare: Best Strategies and Practices Using Business Intelligence.  Speakers from The Leapfrog Group, Aetna, Blue Cross Blue Shield of Michigan & Florida, IBM, The University of Louisville, The University of Central Florida, The Michigan Department of Community Health, Spectrum Health, Priority Health and Shape all shared their experiences in using Business Intelligence to help lower healthcare costs. 
>>agenda

The event was sponsored by CMU-RC, CMU, IBM, SAS, ESRI and The Leapfrog Group.

Let us know what you thought about the Forum - complete our SURVEY.

Presentations

If you would like to be invited to our next event, please send an email to audra.buchanan@cmich.edu.

 



 

 

News
 

CMURC BI FORUM: Using Analytics and Predictive Modeling to Manage in Turbulent Times, June 12, 8:30am to 5:00pm in Mt. Pleasant, MI  >>more

JOB POSTING: Receptionist/Office Assistant  >>more

 

 


 









 

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